Let’s face it – times are tough. The economy around the world has been shaken by the coronavirus pandemic and we are all looking for ways to save money. One of the biggest mistakes companies make is to stop their marketing immediately when they encounter a crisis. This can be extremely damaging to your brand if you do this.
However, if you are looking at ways to grow your business or just keep it afloat during these difficult times then you should consider online paid advertising.
Why Should You Use Online Paid Advertising Versus Traditional Advertising?
Unlike traditional advertising paid advertising is extremely targeted; meaning you will reach your clients much easier and for much less money. In addition, you’ll be able to really target the specific people you are looking to reach. With traditional advertising on radio and print you will not be able to target as specifically.
Paid advertising is a quarter of the cost that radio and print advertising. In addition, you can tweak your online campaigns once you have created them so if you see that your targeting hasn’t been so successful, you can change it accordingly.
The next thing that makes online advertising so much better is that you have measurable metrics showing you everything you need to know about how your advert is performing. If you want to see your click through rates, or your lead form responses – all the info is there. With a newspaper or radio ad it might be harder to know how many people actually converted due to seeing these ads.
As a small to medium company you may not have the biggest marketing budget compared to a big corporate – but that’s why online paid advertising is for you. You can control your spend, you only pay for the clicks that you get and you can really reach the right people that you’re looking to attract.
If you’re thinking about where to take your company next then it might be time to consider paid advertising as a way to really set yourself apart from your competition.