Why Should You Get a LinkedIn Audit?

When you hear LinkedIn Audit you might not know what to think. A LinkedIn audit is basically where a marketing professional will go through your LinkedIn and really optimise it to help people connect to you.

These days filling in a LinkedIn profile is more of an art than anything else. You’re there to tell a story, build relationships and add value to people. But what does this really mean?

If you’re new to LinkedIn or don’t work in marketing how do you quantify what a good profile is? If you’re just filling in the fields as to what you do, then how do you really stand out?

Well, that’s where the about field, recommendations, and featured tabs come in. The about field really allows you to share a story about yourself; allow people to connect to you. You wouldn’t just write down the facts about a friend if you were introducing them at a party – you’d share relatable things about them to get people to warm up to them faster. The same goes for your LinkedIn profile.

Recommendations are a great feature in LinkedIn because they really help you build credibility, and since LinkedIn is about adding value to others; you can add a recommendation for someone you work with. This shows up on your profile and theirs and it is a nice thing to do and really encompasses the spirit of LinkedIn. Recommendations also allow you to really dive into what you do and showcase what is important to you.

Recommendations are a great feature in LinkedIn because they really help you build credibility, and since LinkedIn is about adding value to others; you can add a recommendation for someone you work with. This shows up on your profile and theirs and it is a nice thing to do and really encompasses the spirit of LinkedIn. Recommendations also allow you to really dive into what you do and showcase what is important to you.

A lot of people make the mistake of putting too little on each job description. This really is a big mistake because the more information you offer the more quickly someone can see if you’re the right fit to work with or hire. What I would recommend is that you go ahead and put in bullet points the major parts of your job. And be sure to include the jobs you’ve had up and until this point. People forget that LinkedIn is about connecting with others – if you start sharing more information say for instance “I worked at Telsa”, then you might have someone visiting your profile who also worked at Telsa and be more inclined to connect with you because you have something in common. The same goes for where you went to school and university. These similarities help foster connections and ultimately help you grow your business, help you get your next job or just become an industry leader.

Finally, the last step you can take is to really think about the types of content that you would like to publish on your page. Standing out is one thing but the next way to really utilise LinkedIn is to make sure you’re reaching people in your network, growing your network and showing people that you know what you are talking about.

Marketing yourself on LinkedIn shouldn’t be seen as something unnecessary and time-wasting but rather a great investment of your time if you are looking to really add value to yourself and others.

Published by icecoffeecouture

Icecoffeecouture is a freelancing marketing service offered by Lucy Danvers.

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