The Buyer’s Journey might have been something that you have heard as a business owner. It is an integral concept to understand if you are working in marketing, sales or are a business owner. This is because when you’re trying to convert someone to becoming a paying client you need to take the time to understand how they will start their buying journey and how they will finish it.Continue reading “What is the Buyer’s Journey?”
Brand engagement is a term that you may have heard by a marketing professional. But what is it really?
When you’re on social media you want people to engage with your brand. So more than wanting to sell your product you actually want to connect with people. When you look at big brands like Coca Cola you’ll see that their adverts are about connecting people.Continue reading “Why Is Brand Engagement So Important?”
When you hear LinkedIn Audit you might not know what to think. A LinkedIn audit is basically where a marketing professional will go through your LinkedIn and really optimise it to help people connect to you.Continue reading “Why Should You Get a LinkedIn Audit?”
Let’s face it – times are tough. The economy around the world has been shaken by the coronavirus pandemic and we are all looking for ways to save money. One of the biggest mistakes companies make is to stop their marketing immediately when they encounter a crisis. This can be extremely damaging to your brand if you do this.Continue reading “Why Should You Use Online Advertising?”