Why Is Brand Engagement So Important?

Brand engagement is a term that you may have heard by a marketing professional. But what is it really? When you’re on social media you want people to engage with your brand. So more than wanting to sell your product you actually want to connect with people. When you look at big brands like CocaContinue reading “Why Is Brand Engagement So Important?”

Why Should You Get a LinkedIn Audit?

When you hear LinkedIn Audit you might not know what to think. A LinkedIn audit is basically where a marketing professional will go through your LinkedIn and really optimise it to help people connect to you. These days filling in a LinkedIn profile is more of an art than anything else. You’re there to tellContinue reading “Why Should You Get a LinkedIn Audit?”

Abacon IT Corporate ID Development

I onboarded Abacon IT as a client in late 2019. As an IT Consultancy that was still in the start-up space I had a lot of freedom to really explore how Abacon IT would develop. I was given complete freedom to develop the corporate ID and social media look and feel over a period ofContinue reading “Abacon IT Corporate ID Development”